Cover image: What Were They Thinking? 9780812932034

What Were They Thinking?

Marketing Lessons You Can Learn from Products That Flopped

  • Author(s) Robert McMath
  • Publisher Published by Crown Currency
  • "ISBN-13 9780812932034"
  • Format Reflowable Layout

eBook

eTextbook License
$14.99 USD
‌‌
‌‌‌

  • Study Tools

    Built-in study tools like highlights and more

  • Read Aloud

    Listen and follow along as Bookshelf reads to you

  • Offline Access

    Access your eTextbook anytime and anywhere

  • Global Search

    Search across book content, figures, and your workbook

Learn More

What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped is written by Robert McMath and published by Crown Currency. The Digital and eTextbook ISBNs for What Were They Thinking? are 9780307793645, 0307793648 and the print ISBNs are 9780812932034, 081293203X. Save up to 80% versus print by going digital with VitalSource. Additional ISBNs for this eTextbook include 9780812929508.

Back to Top