When Ads Work

  • Author(s): David M Jones
  • Publisher: Routledge
  • Copyright year: © 2007
  • Pages: 232
  • Print ISBN: 9780765617385, 0765617382
  • eText ISBN: 9781317452119, 1317452119
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  • Print ISBNs: 9780765617392, 0765617390
  • eText ISBNs: 9781280912825, 1280912820