Cover image: Why It Sells 1st edition 9780742555440

Why It Sells

Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

1st Edition

  • Author(s) Marcel Danesi
  • Publisher Published by Rowman & Littlefield Publishers
  • "ISBN-13 9780742555440"
  • Format Reflowable Layout

eBook

eTextbook License
$30.39 USD
‌‌
‌‌‌

  • Study Tools

    Built-in study tools like highlights and more

  • Read Aloud

    Listen and follow along as Bookshelf reads to you

  • Offline Access

    Access your eTextbook anytime and anywhere

  • Global Search

    Search across book content, figures, and your workbook

Learn More

Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys 1st Edition is written by Marcel Danesi and published by Rowman & Littlefield Publishers. The Digital and eTextbook ISBNs for Why It Sells are 9781461647119, 1461647118 and the print ISBNs are 9780742555440, 0742555445. Save up to 80% versus print by going digital with VitalSource. Additional ISBNs for this eTextbook include 9780742555457, 9798216248828.

Back to Top