Cover image: Online Consumer Psychology 1st edition 9780805851540

Online Consumer Psychology

Understanding and Influencing Consumer Behavior in the Virtual World

1st Edition

  • Author(s) Haugtvedt, Curtis P.; Machleit, Karen A.; Yalch, Richard
  • Publisher Published by Psychology Press Copyright © 2005
  • "ISBN-13 9780805851540"
  • Format Reflowable Layout

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Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World 1st Edition is written by Haugtvedt, Curtis P.; Machleit, Karen A.; Yalch, Richard and published by Psychology Press. The Digital and eTextbook ISBNs for Online Consumer Psychology are 9781135608101, 1135608105 and the print ISBNs are 9780805851540, 0805851542. Save up to 80% versus print by going digital with VitalSource. Additional ISBNs for this eTextbook include 9781410612694, 9781135608118, 9781135608064, 9780805851557.

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