Browsing “Advertising & Promotion” (Showing 121 - 140 of 801 results)

Its Dubious Impact on American Society

Consumer Activism and Corporate Public Relations in the 1930s

A Consumer Response Perspective

Its Business, Culture and Careers

How the World's Top 100 Brands Thrive and Survive

The Commercialization of Cannabis

How to Create Lasting Relationships in a Digital World

Theories and Practices

Young Muslims Changing the World

Gender Discourse in Indian Advertising

Finding your brand’s heartbeat for authenticity in communication

Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era [2 volumes]

Managing Threats to Brand Equity

Strategy to Build and Nurture Brands