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Browsing “General” (Showing 1 - 20 of 6341 results)

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  • Sport Marketing With HKPropel Access

    by Windy Dees, Patrick Walsh, Chad D. McEvoy, Steve McKelvey
    • Edition: 5th
    • Format: Reflowable
    • From S$107.94 SGD
      Price includes GST

  • Social Media Marketing

    by Tracy L. Tuten
    • Edition: 4th
    • Format: Reflowable
    • From S$55.02 SGD
      Price includes GST

  • Sales Force Management

    Leadership, Innovation, Technology
    by Mark W. Johnston; Greg W. Marshall
    • Edition: 13th
    • Format: Reflowable
    • S$143.81 SGD
      Price includes GST

  • Financial Management in the Sport Industry

    by Matthew T. Brown; Daniel A. Rascher; Mark S. Nagel; Chad D. McEvoy
    • Edition: 3rd
    • Format: Reflowable
    • S$148.27 SGD
      Price includes GST

  • Strategic Market Management

    by David A. Aaker; Christine Moorman
    • Edition: 11th
    • Format: Reflowable
    • From S$47.45 SGD
      Price includes GST

  • Social Marketing

    Behavior Change for Good
    by Nancy R. Lee; Philip Kotler; Julie Colehour
    • Edition: 7th
    • Format: Reflowable
    • From S$103.79 SGD
      Price includes GST

  • Strategic Marketing Management: The Framework

    by Alexander Chernev
    • Edition: 10th
    • Format: Reflowable
    • S$96.30 SGD
      Price includes GST

  • Organizational Behavior in Health Care

    by Nancy Borkowski; Katherine A. Meese
    • Edition: 4th
    • Format: Reflowable
    • S$78.58 SGD
      Price includes GST

  • Customer Relationship Management

    Concepts and Technologies
    by Francis Buttle; Stan Maklan
    • Edition: 4th
    • Format: Reflowable
    • S$148.27 SGD
      Price includes GST

  • Marketing Strategy

    Based on First Principles and Data Analytics
    by Robert W. Palmatier; Shrihari Sridhar
    • Edition: 2nd
    • Format: Fixed
    • From S$65.02 SGD
      Price includes GST

  • CONSUMER PSYCHOLOGY/CONSUMER BEHAVIOR--How Humans Think, ...

    by Jill Avery, Robert Kozinets, Banwari Mittal, Priya Raghubir, Arch Woodside
    • Edition: 5th
    • Format: Fixed
    • From S$85.92 SGD
      Price includes GST

  • Marketing Metrics

    by Paul W. Farris; Neil Bendle; Phillip Pfeifer; David Reibstein
    • Edition: 4th
    • Format: Reflowable
    • S$58.83 SGD
      Price includes GST

  • Hey Whipple, Squeeze This

    The Classic Guide to Creating Great Advertising
    by Luke Sullivan
    • Edition: 6th
    • Format: Reflowable
    • S$26.69 SGD
      Price includes GST

  • Sports Marketing

    A Strategic Perspective
    by Matthew D. Shank; Mark R. Lyberger
    • Edition: 6th
    • Format: Reflowable
    • S$170.52 SGD
      Price includes GST

  • The New Rules of Marketing and PR

    How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
    by David Meerman Scott
    • Edition: 8th
    • Format: Reflowable
    • S$25.21 SGD
      Price includes GST

  • Principles of Strategic Communication

    by Derina Holtzhausen; Jami Fullerton; Bobbi Kay Lewis; Danny Shipka
    • Edition: 1st
    • Format: Reflowable
    • S$115.64 SGD
      Price includes GST

  • Integrated Marketing Communication

    Creative Strategy from Idea to Implementation
    by Robyn Blakeman
    • Edition: 4th
    • Format: Reflowable
    • From S$56.87 SGD
      Price includes GST

  • Digital Marketing Strategy

    An Integrated Approach to Online Marketing
    by Simon Kingsnorth
    • Edition: 3rd
    • Format: Reflowable
    • S$62.26 SGD
      Price includes GST

  • Principles of Marketing for a Digital Age

    by Tracy L. Tuten
    • Edition: 2nd
    • Format: Reflowable
    • From S$50.03 SGD
      Price includes GST

  • Marketing Strategy

    Based on First Principles and Data Analytics
    by Robert W. Palmatier; Shrihari Sridhar
    • Edition: 2nd
    • Format: Reflowable
    • From S$65.02 SGD
      Price includes GST
Showing 1 - 20 of 6341 results
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