Browsing “General” (Showing 21 - 40 of 6349 results)

Subjects

  • Principles of Strategic Communication

    by Derina Holtzhausen; Jami Fullerton; Bobbi Kay Lewis; Danny Shipka
    • Edition: 1st
    • Format: Reflowable
    • S$115.02 SGD
      Price includes GST
  • Brand Flip, The

    Why customers now run companies and how to profit from it
    by Marty Neumeier
    • Edition: 1st
    • Format: Reflowable
    • S$30.00 SGD
      Price includes GST
  • Global Marketing and Advertising

    Understanding Cultural Paradoxes
    by Marieke de Mooij
    • Edition: 6th
    • Format: Reflowable
    • From S$59.97 SGD
      Price includes GST
  • Social Media Marketing

    by Tracy L. Tuten
    • Edition: 5th
    • Format: Reflowable
    • From S$54.26 SGD
      Price includes GST
  • Consumer Behaviour

    Applications in Marketing
    by Robert East; Jaywant Singh; Malcolm Wright; Marc Vanhuele
    • Edition: 4th
    • Format: Reflowable
    • From S$53.30 SGD
      Price includes GST
  • New Brand Leadership

    Managing at the Intersection of Globalization, Localization and Personalization
    by Larry Light; Joan Kiddon
    • Edition: 1st
    • Format: Reflowable
    • S$66.18 SGD
      Price includes GST
  • Marketing for Tourism, Hospitality & Events

    A Global & Digital Approach
    by Simon Hudson; Louise Hudson
    • Edition: 2nd
    • Format: Reflowable
    • From S$52.19 SGD
      Price includes GST
  • Business-to-Business Marketing

    by Ross Brennan; Louise Canning; Raymond McDowell
    • Edition: 5th
    • Format: Reflowable
    • From S$57.60 SGD
      Price includes GST
  • Experiential Marketing

    Consumer Behavior, Customer Experience and The 7Es
    by Wided Batat
    • Edition: 1st
    • Format: Reflowable
    • S$91.42 SGD
      Price includes GST
  • Sales Management

    Analysis and Decision Making
    by Thomas N. Ingram; Raymond W. LaForge; Ramon A. Avila; Charles H. Schwepker Jr; Michael R. Williams
    • Edition: 10th
    • Format: Reflowable
    • S$176.97 SGD
      Price includes GST
  • Direct, Digital & Data-Driven Marketing

    by Lisa Spiller
    • Edition: 5th
    • Format: Reflowable
    • From S$55.54 SGD
      Price includes GST
  • Becoming a Public Relations Writer

    Strategic Writing for Emerging and Established Media
    by Ronald D. Smith
    • Edition: 6th
    • Format: Reflowable
    • S$143.04 SGD
      Price includes GST
  • Experiential Marketing: Secrets, Strategies, and Success ...

    by Kerry Smith
    • Edition: 1st
    • Format: Fixed
    • S$28.02 SGD
      Price includes GST
  • Marketing Essentials for a Digital World

    by G. Scott Erickson
    • Edition: 1st
    • Format: Reflowable
    • From S$72.27 SGD
      Price includes GST
  • Strategic Market Management

    by David A. Aaker; Christine Moorman
    • Edition: 12th
    • Format: Reflowable
    • From S$47.20 SGD
      Price includes GST
  • Marketing for Entrepreneurs

    Concepts and Applications for New Ventures
    by Frederick G. Crane
    • Edition: 3rd
    • Format: Reflowable
    • From S$87.01 SGD
      Price includes GST
  • Digital Marketing Analytics

    Making Sense of Consumer Data in a Digital World
    by Chuck Hemann; Ken Burbary
    • Edition: 2nd
    • Format: Reflowable
    • S$54.12 SGD
      Price includes GST
  • Sustainable Marketing

    by Dahlstrom
    • Edition: 3rd
    • Format: Fixed
    • From S$103.23 SGD
      Price includes GST
  • Organizational Behavior, Theory, and Design in Health Care

    by Nancy Borkowski; Katherine A. Meese
    • Edition: 3rd
    • Format: Reflowable
    • S$78.17 SGD
      Price includes GST
  • Digital Marketing Fundamentals

    by Shawn Moore
    • Edition: 2nd
    • Format: Fixed
    • S$205.00 SGD
      Price includes GST
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