Browsing “General” (Showing 21 - 40 of 6676 results)

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  • Essentials of Marketing Research

    by Barry J. Babin
    • Edition: 7th
    • Format: Fixed
    • R689.44 ZAR
      Price includes VAT
  • Integrated Marketing Communication

    Creative Strategy from Idea to Implementation
    by Robyn Blakeman
    • Edition: 4th
    • Format: Reflowable
    • From R838.68 ZAR
      Price includes VAT
  • MKTG

    by Charles Lamb
    • Edition: 13th
    • Format: Reflowable
    • R689.44 ZAR
      Price includes VAT
  • Principles of Strategic Communication

    by Derina Holtzhausen; Jami Fullerton; Bobbi Kay Lewis; Danny Shipka
    • Edition: 1st
    • Format: Reflowable
    • R1,705.58 ZAR
      Price includes VAT
    • CoachMe Included
  • Marketing Strategy

    Based on First Principles and Data Analytics
    by Robert W. Palmatier; Shrihari Sridhar
    • Edition: 2nd
    • Format: Reflowable
    • From R958.96 ZAR
      Price includes VAT
    • CoachMe Included
  • Internet Marketing

    by Debra Zahay; Mary Lou Roberts
    • Edition: 4th
    • Format: Fixed
    • R689.44 ZAR
      Price includes VAT
  • Digital Marketing Strategy

    An Integrated Approach to Online Marketing
    by Simon Kingsnorth
    • Edition: 3rd
    • Format: Reflowable
    • R918.29 ZAR
      Price includes VAT
    • CoachMe Included
  • Principles of Marketing for a Digital Age

    by Tracy L. Tuten
    • Edition: 2nd
    • Format: Reflowable
    • From R733.94 ZAR
      Price includes VAT
    • CoachMe Included
  • Global Marketing and Advertising

    Understanding Cultural Paradoxes
    by Marieke de Mooij
    • Edition: 6th
    • Format: Reflowable
    • From R872.90 ZAR
      Price includes VAT
    • CoachMe Included
  • Social Media Marketing: A Strategic Approach

    by Debra Zahay
    • Edition: 3rd
    • Format: Reflowable
    • R689.44 ZAR
      Price includes VAT
  • Marketing and Managing Tourism Destinations

    by Alastair M. Morrison
    • Edition: 3rd
    • Format: Reflowable
    • R1,508.75 ZAR
      Price includes VAT
  • Consumer Behavior

    by Wayne Hoyer
    • Edition: 7th
    • Format: Fixed
    • R689.44 ZAR
      Price includes VAT
  • New Brand Leadership

    Managing at the Intersection of Globalization, Localization and Personalization
    by Larry Light; Joan Kiddon
    • Edition: 1st
    • Format: Reflowable
    • R983.89 ZAR
      Price includes VAT
  • Brand Flip, The

    Why customers now run companies and how to profit from it
    by Marty Neumeier
    • Edition: 1st
    • Format: Reflowable
    • R445.91 ZAR
      Price includes VAT
  • Business-to-Business Marketing

    by Ross Brennan; Louise Canning; Raymond McDowell
    • Edition: 5th
    • Format: Reflowable
    • From R848.30 ZAR
      Price includes VAT
    • CoachMe Included
  • Marketing Strategy

    Text and Cases
    by O. C. Ferrell; Michael Hartline; Bryan W. Hochstein
    • Edition: 8th
    • Format: Reflowable
    • R665.64 ZAR
      Price includes VAT
  • Marketing for Entrepreneurs

    Concepts and Applications for New Ventures
    by Frederick G. Crane
    • Edition: 3rd
    • Format: Reflowable
    • From R1,159.06 ZAR
      Price includes VAT
    • CoachMe Included
  • Direct, Digital & Data-Driven Marketing

    by Lisa Spiller
    • Edition: 5th
    • Format: Reflowable
    • From R808.24 ZAR
      Price includes VAT
    • CoachMe Included
  • Advertising and Integrated Brand Promotion

    by Angeline Close Scheinbaum; Thomas O'Guinn
    • Edition: 9th
    • Format: Fixed
    • R689.44 ZAR
      Price includes VAT
  • Consumer Behaviour

    Applications in Marketing
    by Robert East; Jaywant Singh; Malcolm Wright; Marc Vanhuele
    • Edition: 4th
    • Format: Reflowable
    • From R775.74 ZAR
      Price includes VAT
    • CoachMe Included
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