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Browsing “Advertising & Promotion” (Showing 41 - 60 of 614 results)

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  • Advertising Account Planning

    New Strategies in the Digital Landscape
    by Carol J. Pardun; Beth E. Barnes; Sheri J. Broyles
    • Format: Fixed
    • €27.95 EUR
      Price includes VAT

  • Dynamics of International Advertising

    Theoretical and Practical Perspectives
    by Barbara Mueller
    • Edition: 3rd
    • Format: Reflowable
    • €62.35 EUR
      Price includes VAT

  • The Social Impact of Advertising

    Confessions of an (Ex-)Advertising Man
    by Tony Kelso
    • Format: Reflowable
    • €52.95 EUR
      Price includes VAT

  • Strategic Sport Communication

    Traditional and Transmedia Strategies for a Global Sports Market
    by W. Timothy Coombs; Jennifer L. Harker
    • Edition: 1st
    • Format: Reflowable
    • €47.99 EUR
      Price includes VAT

  • Political Advertising in the United States

    by Erika Franklin Fowler; Michael Franz; Travis Ridout
    • Edition: 2nd
    • Format: Reflowable
    • €39.99 EUR
      Price includes VAT

  • Introduction to Advertising

    Understanding and Managing the Advertising Process
    by Emmanuel Mogaji
    • Edition: 1st
    • Format: Reflowable
    • €45.99 EUR
      Price includes VAT

  • The Blueprint for Strategic Advertising

    How Critical Thinking Builds Successful Campaigns
    by Margo Berman
    • Edition: 1st
    • Format: Reflowable
    • €47.99 EUR
      Price includes VAT

  • Brand Storytelling

    Put Customers at the Heart of Your Brand Story
    by Miri Rodriguez
    • Edition: 2nd
    • Format: Reflowable
    • €28.99 EUR
      Price includes VAT

  • Advertising and Integrated Brand Promotion

    by Angeline Close Scheinbaum; Thomas O'Guinn; Richard J. Semenik
    • Edition: 9th
    • Format: Reflowable
    • €60.21 EUR
      Price includes VAT

  • Consumer Behavior and Culture

    Consequences for Global Marketing and Advertising
    by Marieke de Mooij
    • Edition: 3rd
    • Format: Reflowable
    • From €37.89 EUR
      Price includes VAT

  • Mobile Marketing

    How Mobile Technology is Revolutionizing Marketing, Communications and Advertising
    by Daniel Rowles
    • Edition: 2nd
    • Format: Reflowable
    • €27.99 EUR
      Price includes VAT

  • Corporate Law and the Theory of the Firm

    Reconstructing Corporations, Shareholders, Directors, Owners, and Investors
    by Wm. Dennis Huber
    • Edition: 1st
    • Format: Reflowable
    • €39.99 EUR
      Price includes VAT

  • Creative Expression and the Law

    by Nancy Whitmore
    • Edition: 1st
    • Format: Fixed
    • €34.95 EUR
      Price includes VAT

  • Law & Advertising

    A Guide to Current Legal Issues
    by Dean K. Fueroghne
    • Edition: 4th
    • Format: Reflowable
    • €105.00 EUR
      Price includes VAT

  • Research Handbook on Luxury Branding

    by Felicitas Morhart
    • Edition: 1st
    • Format: Fixed
    • €30.82 EUR
      Price includes VAT

  • Swipe, Scan, Shop

    Interactive Visual Merchandising
    by Kate Schaefer
    • Edition: 1st
    • Format: Fixed
    • From €20.23 EUR
      Price includes VAT

  • Strategic Social Media: From Marketing to Social Change

    by L. Meghan Mahoney; Tang Tang
    • Edition: 1st
    • Format: Reflowable
    • €42.99 EUR
      Price includes VAT

  • Public Relations Theory

    Application and Understanding
    by Brigitta R. Brunner
    • Edition: 1st
    • Format: Reflowable
    • €34.99 EUR
      Price includes VAT

  • Media Selling

    Digital, Television, Audio, Print and Cross-Platform
    by Charles Warner; William Lederer; Brian Moroz
    • Edition: 5th
    • Format: Reflowable
    • €37.99 EUR
      Price includes VAT

  • Public Relations Writing Worktext

    A Practical Guide for the Profession
    by Joseph M. Zappala
    • Edition: 3rd
    • Format: Reflowable
    • €71.99 EUR
      Price includes VAT
Showing 41 - 60 of 614 results
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