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Browsing “General” (Showing 81 - 100 of 6393 results)

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  • The Forever Transaction: : How to Build a Subscription Mo...

    How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
    by Robbie Kellman Baxter
    • Edition: 1st
    • Format: Reflowable
    • S$42.29 SGD
      Price includes GST

  • Strategic Database Marketing 4e: The Masterplan for Star...

    by Arthur Middleton Hughes
    • Edition: 4th
    • Format: Reflowable
    • S$96.49 SGD
      Price includes GST

  • International Marketing

    by Philip Cateora; John Graham; Mary Gilly; Bruce Money
    • Edition: 18th
    • Format: Reflowable
    • From S$57.68 SGD
      Price includes GST

  • Strategic Brand Management

    by Alexander Chernev
    • Edition: 3rd
    • Format: Reflowable
    • S$88.04 SGD
      Price includes GST

  • Brand Storytelling

    Integrated Marketing Communications for the Digital Media Landscape
    by Keith A. Quesenberry; Michael K. Coolsen
    • Format: Reflowable
    • From S$27.69 SGD
      Price includes GST

  • Marketing Health Services

    by Richard K. Thomas
    • Edition: 4th
    • Format: Fixed
    • From S$84.44 SGD
      Price includes GST

  • Social Media Strategy

    A Practical Guide to Social Media Marketing and Customer Engagement
    by Julie Atherton
    • Edition: 2nd
    • Format: Reflowable
    • S$52.85 SGD
      Price includes GST

  • eMarketing

    Digital Marketing Strategy
    by Raymond Frost; Alexa K. Fox; Terry Daugherty
    • Edition: 9th
    • Format: Reflowable
    • S$323.10 SGD
      Price includes GST

  • Consumer Psychology

    Theories & Applications
    by Hazel Huang
    • Edition: 1st
    • Format: Reflowable
    • From S$35.58 SGD
      Price includes GST

  • ISE Services Marketing: Integrating Customer Focus Across...

    by Valarie Zeithaml; Mary Jo Bitner; Dwayne Gremler
    • Edition: 8th
    • Format: Reflowable
    • From S$57.68 SGD
      Price includes GST

  • Creating Signature Stories

    Strategic Messaging that Persuades, Energizes and Inspires
    by David Aaker
    • Format: Reflowable
    • From S$0.73 SGD
      Price includes GST

  • Health Organizations

    by James A. Johnson
    • Edition: 2nd
    • Format: Reflowable
    • S$74.52 SGD
      Price includes GST

  • Ethics in Advertising

    Making the case for doing the right thing
    by Wally Snyder
    • Edition: 1st
    • Format: Reflowable
    • S$93.98 SGD
      Price includes GST

  • Strategic Communication

    An Introduction to Theory and Global Practice
    by Jesper Falkheimer; Mats Heide
    • Edition: 2nd
    • Format: Reflowable
    • S$80.70 SGD
      Price includes GST

  • Brand Media Strategy

    Integrated Communications Planning in the Digital Era
    by A. Young
    • Format: Reflowable
    • From S$15.42 SGD
      Price includes GST

  • Marketing and Managing Tourism Destinations

    by Alastair M. Morrison
    • Edition: 2nd
    • Format: Reflowable
    • S$132.11 SGD
      Price includes GST

  • Customer Relationship Management

    The Foundation of Contemporary Marketing Strategy
    by Roger J. Baran; Robert J. Galka
    • Edition: 2nd
    • Format: Reflowable
    • S$205.61 SGD
      Price includes GST

  • Pricing Strategies

    Harvesting Product Value
    by Robert M. Schindler
    • Edition: 2nd
    • Format: Reflowable
    • From S$55.60 SGD
      Price includes GST

  • They Ask, You Answer

    A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated
    by Marcus Sheridan
    • Edition: 2nd
    • Format: Reflowable
    • S$24.97 SGD
      Price includes GST

  • Digital and Social Media Marketing

    A Results-Driven Approach
    by Aleksej Heinze; ‎Gordon Fletcher; ‎Tahir Rashid
    • Edition: 2nd
    • Format: Reflowable
    • S$67.55 SGD
      Price includes GST
Showing 81 - 100 of 6393 results
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