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Browsing “General” (Showing 101 - 120 of 6442 results)

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  • Brand Media Strategy

    Integrated Communications Planning in the Digital Era
    by A. Young
    • Format: Reflowable
    • From S$15.47 SGD
      Price includes GST

  • Marketing Mistakes and Successes

    by Robert F. Hartley; Cindy Claycomb
    • Edition: 12th
    • Format: Fixed
    • From S$51.09 SGD
      Price includes GST

  • Ethics in Advertising

    Making the case for doing the right thing
    by Wally Snyder
    • Edition: 1st
    • Format: Reflowable
    • S$94.23 SGD
      Price includes GST

  • Customer Relationship Management Marketing Automation

    by Emma Hatfield
    • Edition: 1st
    • Format: Fixed
    • S$204.69 SGD
      Price includes GST

  • Strategic Social Media Management

    Theory and Practice
    by Karen E. Sutherland
    • Format: Reflowable
    • From S$22.08 SGD
      Price includes GST

  • Preface to Marketing Management

    by J. Paul Peter; James Donnelly
    • Edition: 15th
    • Format: Reflowable
    • From S$70.41 SGD
      Price includes GST

  • Advanced Theory and Practice in Sport Marketing

    by Eric C. Schwarz; Kyle J. Brannigan; Kevin P. Cattani; Jason D. Hunter
    • Edition: 4th
    • Format: Reflowable
    • S$106.01 SGD
      Price includes GST

  • Brand Storytelling

    Integrated Marketing Communications for the Digital Media Landscape
    by Keith A. Quesenberry; Michael K. Coolsen
    • Format: Reflowable
    • From S$27.76 SGD
      Price includes GST

  • Successful Employee Communications

    A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication
    by Sue Dewhurst; Liam FitzPatrick
    • Edition: 2nd
    • Format: Reflowable
    • S$63.31 SGD
      Price includes GST

  • Marketing the Arts

    An Introduction
    by Anthony Rhine
    • Format: Fixed
    • From S$40.69 SGD
      Price includes GST

  • Digital Marketing

    by Dave Chaffey; Fiona Ellis-Chadwick
    • Edition: 7th
    • Format: Reflowable
    • S$87.44 SGD
      Price includes GST

  • Strategic Communication

    An Introduction to Theory and Global Practice
    by Jesper Falkheimer; Mats Heide
    • Edition: 2nd
    • Format: Reflowable
    • S$80.92 SGD
      Price includes GST

  • Marketing for Tourism, Hospitality & Events

    A Global & Digital Approach
    by Simon Hudson; Louise Hudson
    • Edition: 1st
    • Format: Reflowable
    • From S$51.08 SGD
      Price includes GST

  • Marketing with Strategic Empathy

    Inspiring Strategy with Deeper Consumer Insight
    by Claire Brooks
    • Edition: 1st
    • Format: Reflowable
    • S$67.72 SGD
      Price includes GST

  • Advertising Management in a Digital Environment

    Text and Cases
    by Larry D. Kelley; Kim Bartel Sheehan
    • Edition: 1st
    • Format: Reflowable
    • S$98.65 SGD
      Price includes GST

  • Winning the Story Wars

    Why Those Who Tell (and Live) the Best Stories Will Rule the Future
    by Jonah Sachs
    • Format: Reflowable
    • S$51.52 SGD
      Price includes GST

  • Strategic Marketing: Concepts and Cases

    by Russell Abratt; Michael Bendixen
    • Edition: 1st
    • Format: Reflowable
    • S$72.15 SGD
      Price includes GST

  • Key Account Management

    Tools and Techniques for Achieving Profitable Key Supplier Status
    by Peter Cheverton
    • Edition: 6th
    • Format: Reflowable
    • S$76.57 SGD
      Price includes GST

  • Relationship Marketing Re-Imagined

    Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships
    by Naresh K. Malhotra; Can Uslay; Ahmet Bayraktar
    • Format: Fixed
    • S$20.60 SGD
      Price includes GST

  • The Forever Transaction: : How to Build a Subscription Mo...

    How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
    by Robbie Kellman Baxter
    • Edition: 1st
    • Format: Reflowable
    • S$42.41 SGD
      Price includes GST
Showing 101 - 120 of 6442 results
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