Browsing “General” (Showing 121 - 140 of 6442 results)

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  • Advertising Account Planning

    New Strategies in the Digital Landscape
    by Carol J. Pardun; Beth E. Barnes; Sheri J. Broyles
    • Format: Fixed
    • From S$28.71 SGD
      Price includes GST
  • Marketing

    An Introduction
    by Rosalind Masterson; Nichola Phillips; David Pickton
    • Edition: 5th
    • Format: Reflowable
    • From S$56.65 SGD
      Price includes GST
  • Sustainability Marketing: A Global Perspective

    by Frank-Martin Belz; Ken Peattie
    • Edition: 2nd
    • Format: Reflowable
    • From S$55.02 SGD
      Price includes GST
  • The Luxury Strategy

    Break the Rules of Marketing to Build Luxury Brands
    by Jean-Noël Kapferer; Vincent Bastien
    • Edition: 2nd
    • Format: Reflowable
    • S$76.56 SGD
      Price includes GST
  • How Brands Grow

    by Sharp, Byron
    • Edition: 1st
    • Format: Reflowable
    • S$33.90 SGD
      Price includes GST
  • Kellogg on Marketing

    by Alice M. Tybout, Bobby J. Calder, Philip Kotler
    • Edition: 2nd
    • Format: Fixed
    • S$26.51 SGD
      Price includes GST
  • Pricing Strategies

    Harvesting Product Value
    by Robert M. Schindler
    • Edition: 2nd
    • Format: Reflowable
    • From S$55.60 SGD
      Price includes GST
  • PR Women with Influence

    Breaking Through the Ethical and Leadership Challenges
    by Juan Meng; Marlene S. Neill
    • Edition: 1st
    • Format: Fixed
    • S$71.65 SGD
      Price includes GST
  • The Demography of Health and Health Care (second edition)

    by Louis G. Pol; Richard K. Thomas
    • Edition: 2nd
    • Format: Reflowable
    • From S$24.30 SGD
      Price includes GST
  • Winning the Customer: Turn Consumers into Fans and Get Th...

    by Lou Imbriano
    • Edition: 1st
    • Format: Reflowable
    • S$43.73 SGD
      Price includes GST
  • HBR's 10 Must Reads on Strategic Marketing (with featured...

    by Harvard Business Review; Clayton M. Christensen; Theodore Levitt; Philip Kotler; Fred Reichheld
    • Format: Reflowable
    • S$36.74 SGD
      Price includes GST
  • The Strategy and Tactics of Pricing

    A Guide to Growing More Profitably
    by Thomas T. Nagle; Georg Müller; Evert Gruyaert
    • Edition: 7th
    • Format: Reflowable
    • S$294.52 SGD
      Price includes GST
  • Organizational Listening II

    Expanding the Concept, Theory, and Practice
    by Jim Macnamara
    • Edition: 2nd
    • Format: Reflowable
    • S$70.61 SGD
      Price includes GST
  • Brand Storytelling

    Put Customers at the Heart of Your Brand Story
    by Miri Rodriguez
    • Edition: 2nd
    • Format: Reflowable
    • S$48.58 SGD
      Price includes GST
  • Public Relations in the Nonprofit Sector

    Theory and Practice
    by Richard D. Waters
    • Edition: 1st
    • Format: Reflowable
    • S$91.29 SGD
      Price includes GST
  • The Art of the Pitch

    Persuasion and Presentation Skills that Win Business
    by Peter Coughter
    • Format: Fixed
    • From S$11.04 SGD
      Price includes GST
  • Breakthrough Marketing Plans

    How to Stop Wasting Time and Start Driving Growth
    by Tim Calkins
    • Edition: 2nd
    • Format: Reflowable
    • From S$15.47 SGD
      Price includes GST
  • Marketing Strategy & Management

    by Diane M. Phillips
    • Edition: 1st
    • Format: Reflowable
    • From S$53.37 SGD
      Price includes GST
  • Social Media Marketing

    Theories and Applications
    by Stephan Dahl
    • Edition: 3rd
    • Format: Reflowable
    • From S$52.19 SGD
      Price includes GST
  • Digital Marketing Fundamentals

    From Strategy to ROI
    by Marjolein Visser; Berend Sikkenga; Mike Berry
    • Edition: 2nd
    • Format: Reflowable
    • S$122.21 SGD
      Price includes GST
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