Browsing “General” (Showing 81 - 100 of 7529 results)

Subjects

  • Services Marketing: Integrating Customer Focus Across the...

    by Valarie A. Zeithaml
    • Edition: 8th
    • Format: Reflowable
    • From $65.00 USD

  • Principles of Marketing

    by Philip Kotler; Gary Armstrong
    • Edition: 18th
    • Format: Reflowable
    • $89.99 USD

  • Marketing Channel Strategy

    An Omni-Channel Approach
    by Robert W. Palmatier; Eugene Sivadas; Louis W. Stern; Adel I. El-Ansary
    • Edition: 9th
    • Format: Reflowable
    • From $63.25 USD
    • CoachMe Included

  • Sponsorship in Marketing

    Effective Partnerships in Sports, Arts and Events
    by T. Bettina Cornwell
    • Edition: 2nd
    • Format: Reflowable
    • From $30.25 USD

  • Brand Management

    Co-creating Meaningful Brands
    by Michael Beverland
    • Edition: 2nd
    • Format: Reflowable
    • From $35.87 USD
    • CoachMe Included

  • Digital Marketing Fundamentals

    by Shawn Moore
    • Edition: 2nd
    • Format: Fixed
    • $139.00 USD

  • Strategic Web Design & e-Commerce

    by Shawn Moore
    • Edition: 1st
    • Format: Fixed
    • $139.00 USD

  • Fashion & Luxury Marketing

    by Michael R. Solomon; Mona Mrad
    • Edition: 1st
    • Format: Reflowable
    • From $39.18 USD
    • CoachMe Included

  • Understanding Digital Marketing

    A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
    by Damian Ryan
    • Edition: 5th
    • Format: Reflowable
    • $29.95 USD
    • CoachMe Included

  • Framework for Marketing Management

    by Philip Kotler; Kevin Lane Keller
    • Edition: 6th
    • Format: Fixed
    • $89.99 USD

  • Marketing Research: An Applied Orientation

    by Naresh K. Malhotra
    • Edition: 7th
    • Format: Reflowable
    • $89.99 USD

  • The New Marketing

    How to Win in the Digital Age
    by Cheryl Burgess; Mark Burgess
    • Edition: 1st
    • Format: Reflowable
    • From $25.93 USD
    • CoachMe Included

  • Integrated Marketing Communication

    Creative Strategy from Idea to Implementation
    by Robyn Blakeman
    • Edition: 3rd
    • Format: Fixed
    • From $46.80 USD

  • Diffusion of Innovations

    by Everett M. Rogers
    • Edition: 5th
    • Format: Reflowable
    • $27.99 USD

  • Predictive Analytics: The Power to Predict Who Will Click...

    by Eric Siegel
    • Edition: 2nd
    • Format: Fixed
    • $17.00 USD

  • Consumer Behavior

    by Wayne Hoyer
    • Edition: 8th
    • Format: Fixed
    • From $56.99 USD

  • The Marketing Plan Handbook

    by Alexander Chernev
    • Edition: 6th
    • Format: Reflowable
    • $29.95 USD

  • MBA Marketing

    by Malcolm McDonald; Ailsa Kolsaker
    • Edition: 1st
    • Format: Fixed
    • From $52.62 USD

  • Social Media Campaigns

    Strategies for Public Relations and Marketing
    by Carolyn Mae Kim
    • Edition: 2nd
    • Format: Reflowable
    • From $34.63 USD
    • CoachMe Included

  • Business Marketing Management B2B

    by Michael Hutt
    • Edition: 12th
    • Format: Fixed
    • From $56.99 USD
Showing 81 - 100 of 7529 results
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